What the !?!*# is an echidna anyway?
For our European friends, here's a brief lesson in Australian zoology...
The Oxford Dictionary describes an echidna as:
noun (pl. echidnas or echidnae)
'a spiny, egg laying mammal with a long snout and claws, native to Australia'
So why the weird name?
Well, we aren't spiky and we don't have claws, but we do like camouflaging with our background and we're proud of our Aussie roots. In an industry where most agencies are pretty bland, we think our "pinkness" stands out!
If you can pronounce the name, welcome to the club!